Overview
In 90 days, we helped a mid‑market B2C brand improve their organic sessions by 300%. The lever mix: technical cleanup, information architecture, content velocity, and authority acquisition.
1) Technical SEO
- Core Web Vitals: improved LCP from 4.1s to 2.2s.
- Fixed canonicalization & duplication across faceted navigation.
- Implemented structured data: Organization, Product, FAQ & HowTo.
- Consolidated thin URLs; redirected legacy endpoints.
2) Information Architecture
We re‑mapped categories, created hub pages, and tightened internal linking with breadcrumb + contextual links, improving crawl depth and topical clarity.
3) Content Velocity
Shipped 42 targeted articles based on demand capture + gap analysis. Each article included a conversion path, schema, and supporting media.
4) Authority Acquisition
We pursued digital PR and authoritative placements, earning 35 high‑quality referring domains. Anchor strategy mapped to hubs to reinforce topic relevance.
Results
- +300% organic sessions
- +210% non‑brand clicks in Search Console
- +80 tracked keywords into top‑3
- +38% assisted conversions
Takeaways
Most turnarounds come from disciplined basics. Clean up technical blockers, make your site easy to understand, publish useful content consistently, and build real authority.